Shortlist Metrics

Open a project, drop in the domains you care about, and watch your link profile come into focus. In Shortlist Metrics, you can paste URLs, upload a list, or search the built-in domain directory to assemble your working set. The platform pulls authority, trust, and link counts directly from Moz and Majestic via API, then unifies the data so you can filter by strength, anchor text, follow/nofollow, TLD, language, or topical category. Use bulk tagging to segment spammy sources, surface high-value prospects, and build a clean shortlist for outreach or disavow prep in minutes. Save custom views, compare snapshots over time, and export any slice to CSV for BI tools or client handoffs.

Turn research into results by tracking what matters. Add target keywords, define locations, and choose desktop or mobile to monitor daily movements and visibility. Layer in competitors to see who’s winning which terms and where gaps exist. Connect Google Analytics to overlay sessions, conversions, and revenue targets on top of rankings and backlink gains, so you can identify which pages and links actually drive outcomes. Map keywords to landing pages, flag cannibalization, and plan updates with the content tools—titles, meta, and on-page elements—so each page matches search intent and captures incremental traffic.

Manage links like a pipeline. Assign statuses such as prospecting, pitched, approved, and live; attach owners, notes, and due dates; and keep a timeline of changes so the whole team knows what’s next. Run audits to catch 404s, redirect chains, thin or duplicate pages, and performance snags before they erode visibility. If you’re iterating on titles, headings, or layouts, set up simple A/B comparisons and watch engagement metrics to pick winners. The competitor view highlights their freshest links, anchor distribution, and authority trends, helping you prioritize outreach and shore up weak spots. Build and export a disavow-ready list when needed, and track recovery as links are removed or neutralized.

Reporting is built for speed and collaboration. The dashboard puts rankings, traffic, and link gains on one screen, with drill-downs for keywords, pages, and referrers. Schedule CSV exports to ship recurring updates to your inbox or drive, and share saved segments for weekly standups or client reviews. Use role-based permissions so analysts, writers, and developers can work without stepping on each other’s tasks. Whether you’re an agency managing dozens of sites or an in-house marketer improving one property, you get a repeatable workflow: collect URLs, qualify with Moz and Majestic data, track positions on desktop and mobile, tighten content, manage link acquisition, and tie progress to revenue goals.